![]() ![]() The iPhone is the most popular platform in the mobile email space (28.4%) followed by Apple iPad ( 9.3%) and Google Android (2.3%) Litmus “Email Analytics” (June 2019) – Litmus and MailChimp “The Science of Email Clicks: The Impact of Responsive Design & Inbox Testing” (December 2014) The first link in a responsive design email on mobile has a 30% higher click rate than non-responsive design. Responsive design results in a nearly 15% increase in unique clicks for mobile users from a 2.7% average to 3.3%. – Kahuna “The Kahuna Mobile Marketing Index” (Q1 2016) According to Kahuna data, 86% of emails in Q1 2016 were opened on a mobile device. Majority of Email Is Opened on a Mobile Device. UKOM Insights – UK Digital Market Overview March 2017 (2017) Younger audiences, females & parents most likely to be ‘mobile only’. Nearly 4m adults do not use a desktop/laptop to access the internet. Per individual, it means that women spend seven minutes more per month on a smartphone checking email compared to men. Women interact with email for just over a hundred million more minutes per month than the industry average. – The Relevancy Goup “Inbox Evolution: Consumer email marketing trends and behaviors.” (2018) Over 98 percent reported owning a mobile device of some kind and 86% of consumers reported that they access one or more of their email accounts via a mobile device. ![]() – Adobe “Email Use 2017 – US Report” (2018)Ĥ0 percent of consumers said that their mobile phone is their primary device for checking email. Smartphones are the most common device especially for younger individuals (less than 35 years old) and females. – Vision6 “Email Marketing Metrics Report (Dec 2017)Ĩ1% uses a smartphone for regularly checking emails. ![]() Stats say 42% of email is now opened on a mobile device – Litmus “2021 Email Client Market Share” (Aug 2021)Ĥ7% of people use a mobile device to check an email campaign on average, while 26,9% uses desktop and 26,1% uses webmail. More email is read on Mobile than on desktop email clients. – Adestra “Consumer Adoption & Usage Study” (2016) This is only 18% for the age group 19 – 34. – 250OK and 42labs “What recipients really think about your email marketing designs” (2018)ĥ5% of consumers 56-67 say they will never read email on their mobile first. – Adestra “Consumer Adoption & Usage Study” (2016)Ħ8,9% of recipients view marketing mails on the smartphone 2-3 days per week. 40% aged 14-18 will always read emails on mobile first, 29% for ages 19 – 34 and 8% of the group of 56 – 67. – Fluent “The Inbox report, Consumer perceptions of email” (2018)Įmail is always read first on mobile for an average of 25,6%. – Adestra “Top 10 email clients” (July 2019)Ībout 3 in 5 consumers check their email on the go (mobile) and 75% of say they use their smartphones most often to check email. The mobile email open rate is 19,04% in Q4 2020, with 17,52 in Q1, 19,15 in Q2 and 18,51% in Q3 2020 – Team ITG “email Benchmark” (2021)Ħ1.9% of email opens occurred on mobile, 9.8% on desktop and 28.3% in a webmail client. Mobile clients account for 41.6% of email opens, followed by webmail opens at 40,6% and desktop opens at 16,2% – Litmus “The 2021 Email Client Market Share” (Aug 2021). Historical Mobile Email Stats Mobile email statistics: Growth and usage of email on mobile Mobile email conversion, revenue and purchasesħ. eMailmonday– “the Ultimate mobile email stats” (2021)ĥ. Ultimate mobile email usage stat:Mobile email will account for 26 to 78% of email opens, depending on your target audience, product and email type.
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